Fighting back against techno-capitalist-authoritarianism

By@ɖʀɛǟFeb 17, 2026
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Lately I feel like the world's slow burn has been set to broil. Things are not good. And often times, I feel kind of hopeless, like we are going to have no choice but to succumb to authoritarianism and our new tech overlords. Sometimes it feels utterly impossible to do anything to shift the tide of doom.

And that's the point. The people in control want us to feel hopeless, they want us to feel a sense of existential nihilism so that we don't fight back because we think it's useless to do so.

Combine all this with the growing fear that Ai could potentially replace a whole host of jobs, and it is hard not to be pessimistic.

Which has had me asking - is there anything we can we do to fight back?

Turns out, there are.

We the people are what make capitalism work, and that means we DO have some power

Just 10 people in the world (0.00000121% of the world's population) control 1.2% ($1.5 trillion in wealth) of the global GDP.

That's right - 10 people control 1.2% of the ENTIRE WORLD'S GDP 🌎

With a current world population of about 8,270,000,000, that means there's about 8,269,999,990 who can do something. Those odds should be good.

Those 10 people and the approximately 3,000 billionaires (0.000036% of the world population) in their orbit are only insanely wealthy because we have made them wealthy. We have the power to make them wealthy and we have the power to take a bite out of their fortune if we care to do so.

🗳 Obviously, there is voting. Very important.

💸 But there is also how we spend our money.

I was listening to a recent episode of Pivot (my favorite podcast) in which Scott Galloway argued that in a capitalist society and world, how we spend our money is just as important as voting and protesting. And I 100% agree with him. And I'd take this a step further and say it's not just our money, but also our data, because for most of the people who control the world's wealth, their wealth is built on our data that we have freely given up.

This leads to two very actionable things we can do.

Resist and Unsubscribe

Galloway introduced a very important effort - the "Resist and Unsubscribe" campaign. His approach here is brilliant - target the companies doing the most damage, and cancel subscriptions where you can, and then get others to do the same. You don't even need to stop using the services, just don't pay for the subscription level services because that is what companies pay attention to. And you don't have to do everything, just pick a couple that are less important to you personally and cancel them. Use the free version of ChatGPT, use Amazon without Prime. Whatever, just cancel those subscriptions.

Data Strikes

Going even further are Data Strikes, another great form of resistance. Similar to Galloway's Resist and Unsubscribe campaign, this effort focuses on striking where you can. Many of these companies are doing what they are doing because we are giving them the data to do it. We can turn off that firehose. This person wrote a fantastic post and checklist on how to engage in a Data Strike, and they put together an awesome checklist to help you get started. Can I do all these things? Nope. But I can start doing a few, and then maybe a few more after that.

Collectively this can work

Both of these efforts - Resist and Unsubscribe and Data Strikes - are not "all or nothing." They are about making small changes where you can, a couple of subscriptions here, a couple of services there. Chip away, encourage others to do the same. The ripple starts amounting to waves, and before you know it, a tsunami.

So what have I done so far?

I am not going to lie, this was hard for me to wrap my head around. I have been a HUGE Amazon customer over the years and subscribe to a lot of services, including Ai services. But thinking about all this forced me to reevaluate exactly what I actually needed, and what I could live without.

  • Canceled Amazon Prime. YUP. Never thought I would do that, but I did. I will still probably use Amazon, but not with Prime. I can wait for things to arrive, and I can also check out other retailers that have reasonable shipping. I still get free shipping with orders over $35 so our household decided we would try that instead of having things sent to our doorstep overnight.
  • Canceled Google One. I don't need Gemini Pro, and I have moved most of my photo storage off Google Photos at this point. I backed up my emails and reduced anything I have in Google storage so that I can use the free tier.
  • Switched to DuckDuckGo. I am already using Perplexity and Claude more these days for basic searches, and I really don't want to give Google more data than I have to.
  • Deleted the Instagram app. I don't use Instagram a ton, mostly to keep up with friends. So when I do need/want to use it, I am just accessing it via my web browser on either my phone or desktop. I have an ad blocker and some other things on my devices that make it less data-harvesty when going through my browser. I do this also with Facebook and Reddit when I need to access those sites. AdGuard is a great ad blocker and I also use the SinkIt to block ads on Reddit.
  • Canceled Paramount+. We weren't using that much; honestly I kind of forgot we had a subscription.
  • Canceled ChatGPT. Again, I almost exclusively use Claude and Perplexity now anyway so this wasn't a huge deal. I can use the free version if I need it.
  • Looking into Proton Mail. This switch will be hard because we have so much tied to our Gmail accounts, but I am starting to seriously explore how to go about doing this.
  • Purchasing another VPN. I've been using NordVPN, but my subscription ends this month and Surfshark and Mullvad seem like better options. (Update: I picked Surfshark.)

None of these decisions are going to affect my life much. Just about all save me money. And maybe, just maybe, these actions, combined with other people doing these things, will have some effect.